Why is Local SEO So Important?
If you are wondering why local SEO is so important, consider this: Google reports that the first five results receive 67.6% of user clicks and that PPC ads don't make the top five. Affordable SEO LLC – what is Local SEO Services explains that if you don't rank in the top 5 with local SEO, you risk losing potential customers and sales deals.
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Local SEO has been shown to increase visibility and brand awareness, which is great for local businesses. Local search results are prioritized by Google. Non-local results are pushed below them. Local businesses often have more loyal customers who are likely to buy from them again. In fact, local SEO is estimated to increase conversion rates by 52%.
Local SEO helps you rank high for relevant queries, and it also helps you increase sales. In fact, 82% of mobile search users choose to perform a "near me" search instead of a standard search. Local SEO will ensure that your business appears in relevant searches, and it will also generate free organic traffic.
Citation building is a key part of local SEO. Citations are crucial for boosting local search engine rankings, establishing credibility and helping your business be discovered by consumers. These links also help you to boost your reputation and generate more revenue. It is therefore important to be consistent and ensure that the citations you get are correct. However, not all citation sites are created equally.
There are two types of citations: structured and unstructured. A structured citation contains structured data elements, such as name, address, phone number, and business hours. An unstructured citation, on the other hand, is unorganized. It may consist of a news article or blog post about your business. While unstructured citations are not ideal for local SEO, they can still help boost your local search ranking.
Using social media is crucial for local SEO, and can help improve your rankings in search engines. With an active social media presence, you can reach more potential customers, generate more authentic engagement opportunities, and raise awareness of your brand. Social media also plays a role in building brand credibility and trust.
While social media may not be the primary way to market your business, it is crucial to be active on it. Social media profiles will often appear on the first page of a Google search for your business. To make the most of social media, make sure that your pages have optimized content that funnels followers to your website.
Once you have identified your target audience, create content that is relevant to them. Posting quality content and using relevant hashtags can boost your visibility. Using Twitter is particularly beneficial for SEO, since the more people that share your posts, the more social signals will appear in Google's search results.
The speed of a website is critical for generating conversions. People simply do not want to wait 10 seconds for a website to load. If your site is taking too long to load, it will probably not rank well in search engines. Fortunately, Google has made it possible for businesses to check their site's speed using its PageSpeed Insights tool. The tool can identify issues with your site and suggest fixes.
For example, you can make your site faster by optimizing your code and compressing your images. Other improvements you can make include adding browser caching and implementing AMP.
PageSpeed Insights can help you measure your website's speed by calculating the average time it takes to load a webpage. The results are calculated using a simple URL-based tool. This is an easy and quick way to learn more about the speed of your website.
One of the most important things for local SEO is to have a mobile-friendly homepage. A mobile-friendly website will allow customers to easily find contact information, such as the phone number. It will also ensure that your website is visible from a variety of different devices. This is important for local SEO because search engines like Google want to display results based on location, which is important for local businesses.
Optimizing your website for local SEO is one of the most important steps for keeping your site current and relevant. Local searchers will be more likely to buy your products and services if they are able to find them in the local area. In addition, local SEO can ensure that your website is visible in organic search results.